Also, having a great sense of business history, business cycles, booms, bust and different types of recoveries, and having the perspective to put today's challenges in an historical perspective helps. It's scary when you think 'this time is different', since whether it is for the good, or for the bad, there is typically many signals of caution and hope in things that have happened in the past.
There's a depression area story about 2 cereal brands who historically competed head to head - and when things got really bad, both had to make tough decisions about spending. One company made the hard decision to stop branding and marketing, and the other made the equally tough decision to continue with that expensive expenditure. Well, the company that continued to invest in its brand made market share gains that they never lost, even 90 years later. No better time to brand when no one else is - it's cheaper, and there is less noise to compete with your message.
On Pine Lane, in Saugerties on the border with Woodstock, we have built 2 new 810 sq ft modern cabins on 1 acre each. A new type of offering, meant to provide the Ulster County market with a more affordable option.










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