How to Message in uncertain times

With several new house deals over the last 6 weeks, and our Lazy Meadows real estate arm busy as a bee, it's a confusing time to be successful.  Only 8 weeks ago, I was blogging about how we always seem to shine when times get hard, since I'm forward thinking, don't wear rose colored glasses, and have the ability to find a lane, ahead of time, of which lane we should occupy.  This was a lot easy than I expected, with demand for homes really off the charts.

And that leaves me with a perplexing condition of what I guess they call survivor's guilt, where the individual wonders why they are so special to have survived unscathed.  Usually applied to war survivors, or terrorist attacks, school shootings or a wide-range of calamities where people suffer and die, and the ones left are left with a feeling of guilt for still being around.

(came back for more)

Now, with our little company as busy as can be, my son healthy, I'm healthy, my employees are healthy, my dog seems happy, my wild flowers are blooming wildly on a large plot of land I cultivated, and both the pandemic and now the racial unrest, more than just the tender-hearted can feel.   Slathered top to bottom in white privilege, I sail on with my clients, associates and friends.

I'm not really going to take this thought too far, but one level I've been focused on and struggling with is a marketing message that has the right tone.  Word like 'capitalize on', 'opportunity', 'escape' all ring with slightly off-key pitch, as does my usual flippant 'you snooze you lose', or 'could've been you' in your face taunt.

I'm cognizant of the power of words, cognizant of the somber moment, and cognizant that I do best by keeping my family fed, my employees and their families working, our subcontractor teams engaged, and our clients safe.  It's a bubble, but like one of my new clients said artfully, it was a bubble I choose 20 years ago, and it's a bubble that keeps giving back.

So our marketing message has been reduced to 'we build safe houses for you to be safe in, and we've been doing it for 20 years'.  Nothing more really has to be said.

Couple of news pieces -
http://www.westmilfordmessenger.com/tag/-/meta/charles-petersheim

https://upstater.com/catskill-farms-saugerties-mini-homes/

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Sullivan County NY real estate offers wide open spaces, peacefulness and proximity to NYC you will not experience anywhere else. Prices and values can seem refreshingly attainable here. Weekend life in Sullivan County revolves around coffee on the front porch, small dinner parties, county fairs and one horse towns like Callicoon, Narrowsburg and Barryville.

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Our brand new, super cool homes on great pieces of Sullivan County NY real estate are hard to beat. Sullivan County NY real estate offers wide open spaces, peacefulness and proximity to NYC you will not experience anywhere else. Prices and values can seem refreshingly attainable here. It's where our offices are, and where we have been living and building for over a decade. Catskill Farms has been dabbling in Sullivan County real estate since 2002, building more new homes on its rolling hills and shaded forests than any other county.

Weekend life in Sullivan County revolves around coffee on the front porch, small dinner parties, county fairs and one horse towns like Callicoon, Narrowsburg and Barryville.

Two aspects of Sullivan County real estate attracts lots of families: value and quality of life. Catskill Farms can build our barns, farms, cottages and ranches for $75k less than we can in Ulster County and $125k less than Dutchess County. In the same vein, our Sullivan County real estate typically comes with larger, more secluded land parcels, and even lake rights at times.

Sullivan County is 100 miles from NYC but little real estate within 2 hours of NYC transports you to a simpler, quieter way of life as quickly and completely as our real estate in Sullivan County.

Catskill Farms is a home builder specializing in new constructions (occasionally some renovations) across the Catskill’s and Hudson Valley’s Sullivan County, Dutchess County, and Ulster County. Our clean architecture and thoughtful design make our modern farm homes, mid-century ranches, charming barn homes and cozy cottage series the dream of any country lifestyle enthusiast. Our homes are typically around 2 hours from NYC, making it perfect for those inspired in the escape Brooklyn movement. We’ve seen our new homes bring about overall design inspiration to the areas we build in (in locations such as Livingston Manor, Narrowsburg, Woodstock, Saugerties and Rhinebeck) with country-living being the new direction of choice. Catskill Farms has truly broadened and advanced the real estate opportunities north of NYC. We’ve combined modern design and technologies with natural textures, big country porches and all things classic country home for a timeless home construction. Not only are our homes to lust after when finished, but our building process itself is so easy and stress-free. Contact us with your needs and wishes and work with us to make it all happen.